The Golden Rule: Thin to Thick
Skincare is always applied from lightest consistency to heaviest. This ensures each layer can penetrate the skin before the next creates a barrier. The correct order is: cleanser → toner/essence → serum → moisturiser → SPF (morning only).

Why Serums Come Before Moisturisers
Serums contain concentrated actives — vitamin C, hyaluronic acid, retinol, niacinamide — that need direct contact with the skin to work. Applying moisturiser first creates a film that prevents serums from absorbing. Always apply serums first.

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